More than a decade ago, American business magazine Forbes set out to create the inaugural 30 Under 30 list. Now, it’s now known as “the definitive list of young people changing the world”.
It was just announced that Jenna has been selected to join the list, class of 2024, for all of North America in the Hollywood & Entertainment category.
To assemble the list, Forbes editors (with the expertise of independent judges) evaluate more than 11,000 candidates, judging them on financials, impact, creativity and potential. The final product: 600 individuals across 20 industries (30 in each industry) -and what they describe as “a peek into things to come”.
To put together Forbes’ annual 30 Under 30 list, the staff start by soliciting nominations from the public through their online nominations portal. Typically, they receive more than 20,000 nominations, collectively, for their North America, Europe and Asia lists.
Forbes writers and editors comb through each submission to find candidates. They also do their own reporting–reaching out to industry sources, analysts, venture capitalists, accelerators and list alumni for recommendations.
These candidates are then evaluated by Forbes staff and a panel of independent, expert judges, who represent the best and the brightest minds in their respective industries. (Taylor Swift, Mark Cuban, Tory Burch and Padma Lakshmi have judged in the past). They look at a variety of factors, including (but not limited to) funding, revenue, investors, social impact, scale, stage, inventiveness and potential.
While financial metrics are top of mind for most categories, there is no specific formula, algorithm or weighting assigned to these factors, as they vary by category and industry. They focus on highlighting entrepreneurs, founders and creators of their own brands.
All final listers are 29 or younger. The average age is 27. Jenna is one of the youngest at 21. Also on the 2024 list is Jenna’s 29-year-old Scream co-star Jasmin Savoy Brown.
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